INFLUENCES OF TRAVEL MOTIVATION, RISK PERCEPTION AND RISK REDUCTION ON TOURISTS’ VISIT INTENTION – THE MODERATING EFFECT OF DESTINATION IMAGE
碩士 === 大同大學 === 事業經營學系(所) === 99 === Domestic and international leisure travel has already become one of the most popular activities for Taiwanese, consequently, traveling gradually becomes one of Taiwan’s important industries, especially international travel markets. Among the international tourist...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90710910100528215625 |