THE IMPACTS OF SERVICE QUALITY, BRAND IMAGE AND PRICE FAIRNESS ON CUSTOMER SATISFACTION AND LOYALTY－EXAMPLE CONSUMERS TO BUY MEDICAL INSURANCE
碩士 === 大同大學 === 事業經營學系(所) === 99 === Along with the going forward of the times and the development of education, life insurance planning has received much attention in recent years. And among the life insurance, medical insurance is the most important one. Medical insurance is one kind of intangible...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68843028783487745856 |