A Study on Conspicuous Consumption Behavior in Fashion Boutique—an example of an international boutique brand
碩士 === 台南應用科技大學 === 生活應用科學研究所 === 99 === In recent years, due to Taiwan’s rapid economic progress, the gap between the rich and ragged has widened remarkably to “M-shape Society,” a term coined by a Japanese economist and corporate strategist. However, for many people, to have brand-names in their p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6uc3jv |