The research of International tourist hotel brand image, service quality and customer satisfaction.

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === This study aimed to explore the international tourist hotel brand image, service quality and customer satisfaction. International tourist hotels in Taiwan's tourism industry into the current competitive situation, both in the establishment and mainten...

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Bibliographic Details
Main Authors: Lai Zheng hao, 賴正浩
Other Authors: Wu Jun yan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/55740828265983843697