The Impact of Compromise Effect to Need for Cognition on Types of Premium Promotion and Fitness of Gift
碩士 === 萬能科技大學 === 經營管理研究所 === 99 === In recent years the economy is in recession, every industry all faces the situation which customers almost buy nothing. In addition, the unemployment rate continues to increase thus consumers do not have much money. Therefore, when consumers spend their money the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12954998436243917171 |