A Study on the Effect of Elevating the City Image via Event Marketing-Taking 2010Taipei International Flora Expo as an Example
碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 99 === Under the trend of globalization, to attract talents and capital, cities have to incessantly create their positive images in the face of ever-increasing cutthroat competitions. The practice of cities’ marketing themselves to promote their images through eve...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16378988821579418725 |