A Study of the Experiential Marketing Strategies at Meinong District

碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 99 === In recent years due to the trend of globalization, all of the cities in the world are begin to establish their city’s image and brand to promote the city’s visibility and competitiveness. However, same for Kaohsiung city. Kaohsiung city and county has been m...

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Bibliographic Details
Main Authors: Chiu,Li-Wen, 邱麗文
Other Authors: Teng,Wen-Lung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/15225011649080069354