The effect of consumer involvement on customer complain behavior–moderating of consumer behavior

碩士 === 育達商業科技大學 === 企業管理所 === 99 === recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most ext...

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Bibliographic Details
Main Authors: Ming–Li Wang, 王明俐
Other Authors: Chun–Lin Lu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/31037759465067768829