The effect of consumer involvement on customer complain behavior–moderating of consumer behavior
碩士 === 育達商業科技大學 === 企業管理所 === 99 === recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most ext...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/31037759465067768829 |