A Comparison of Consumer Attitude towards the Purchase of Organic Food among Taiwanese and American College Students
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 99 === The purpose of this study is to explore the motives that determine the consumer’s attitude toward organic foods, which in turn influence the subsequent purchase intention based on Ajzen’s TPB model (1991), and conduct a comparison between Taiwanese samples and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79328407428495648469 |