The Effects of Corporate Social Responsibility on Consumer Perceived Value and Brand Equity: The Moderating Effect of Fit and Socially Responsible Consumer Behavior
碩士 === 國立雲林科技大學 === 國際企業管理研究所 === 99 === Corporate social responsibility (CSR) is a very popular concept in recent years. Most of the past studies focused on CSR had a positive impact on evaluation of the company. However, there are only few studies examine whether CSR create value to consumers or n...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23105977155116499315 |