The Longitudinal Impact of Product Placement in My Queen on Viewers’ Product Awareness, Purchase Intention, and Practical Purchase Behavior
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 99 === Researchers of product placement have often suggested that product placement would likely affect the viewers’ attitudes, awareness, purchase intention, and product recall. However, television series as a research field in product placement investigating viewer...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23441479630720379144 |