Examining Moderating Influence between Satisfied Consumers and WOM/Reuse Behavior: The Context of Online Games
碩士 === 元智大學 === 國際企業學程 === 99 === Empirical studies consistently identify consumer satisfaction as a key antecedent to word-of-mouth (WOM) and reuse behavior. Business also has been focused on consumer satisfaction as a way to improve consumer loyalty. However, current knowledge fails to explain ful...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18109975841090905656 |