Brand Experience Model: Exploring the Moderating Effect of Product Type, Shopping Value and Channel Type
碩士 === 元智大學 === 國際企業學程 === 99 === The popularity of experiential marketing and emotional branding make the issue of brand experience become important. Research has investigated the concepts among brand experience, brand personality, loyalty, satisfaction and antecedents of brand experience, but is l...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85415398187948312837 |