The value of community participation and emotional linkage toward the brand loyalty in pop-music industry
碩士 === 元智大學 === 國際企業學程 === 99 === Since Taiwan’s pop-music industry development has changed steadily with lifestyle and technology. The most influential change is the MP3 hardware and programming technology, P2P free download, and personal sharing is widely used, therefore, pop-music being spread in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21879390322057681396 |