Online Gift-Giving Acceptance: Gift Giver''s Perspective
碩士 === 元智大學 === 國際企業學程 === 99 === Online gift-giving, which refers to the process of consumer selecting, purchasing gifts on the Internet and presenting the gifts to the receiver, is now an unstoppable trend. Past gifting research only focuses on the behavior taking place in brick-and-mortar store...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11928269466570992192 |