Enhance customer satisfaction through service recovery options

碩士 === 元智大學 === 國際企業學程 === 99 === Even if the five-star service, they may face with service failure within service process, however, it is a great chance to set up the relationship between the customer and providers also can improve corporate image and enhance the company value. Therefore, this stud...

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Bibliographic Details
Main Authors: Chin-Yu Kao, 高謹瑜
Other Authors: 翁華鴻
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/47329155282823148934