Product Consumption Co-creation Behavior in Virtual Community: An MAO Framework
碩士 === 元智大學 === 國際企業學程 === 99 === With the development of Internet, the communication network is enhanced and thus the virtual community arises. Information seeking and experience sharing are considered as the primary behavior of participating in virtual community. Members’ interaction enhances...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05936416342079718269 |