The Effects of Information Benefits and Social Integrative Benefits on Consumers’ Co-creation Involvement and Consumer Relationship in New Product Development- Using Close (Open) Beta Test of New Online Game as an Example
碩士 === 元智大學 === 國際企業學程 === 99 === The area of co-creation is in the early stage of development and many aspects of how to raise consumers’ involvement in co-creation and further enhance co-creation satisfaction are not well understood. This study proposed an empirical model by adopting the testing p...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69757358201810180375 |