Determinants of Consumer Cross-national Online Outshopping Intention: Country of Origin as Moderator
碩士 === 元智大學 === 國際企業學程 === 99 === As universality of online shopping and globalization grows, cross-national online outshopping becomes an emerging way to make purchase. According to MIC report, nearly 30% of Taiwanese online shoppers have purchased from foreign online stores. Taiwanese cross-nation...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95394012057149906000 |