Determinants of Consumer Cross-national Online Outshopping Intention: Country of Origin as Moderator

Determinants of Consumer Cross-national Online Outshopping Intention: Country of Origin as Moderator

碩士 === 元智大學 === 國際企業學程 === 99 === As universality of online shopping and globalization grows, cross-national online outshopping becomes an emerging way to make purchase. According to MIC report, nearly 30% of Taiwanese online shoppers have purchased from foreign online stores. Taiwanese cross-nation...

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Bibliographic Details
Main Authors:	Yu-Ling Hung, 洪鈺玲
Other Authors:	廖淑伶
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/95394012057149906000

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