The Influence of Product Attributes, Product Brand Knowledge, and Consumer-Perceived Risk on Consumer Purchase Intention-Examplified Used Cars
碩士 === 元智大學 === 資訊管理學系 === 99 === Have been completed in recent years due to traffic network, Automobiles are indispensable to our lives now. As there are many people that have their own cars in Taiwan, the used-car market grows gradually. Since the used-car product has the multi-functional, the mul...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99693867312562220362 |