NEW CULTURE IMPRINT, EMBODYING CAPABILITY AND BREWING PROCESS: A CASE STUDY OF LAVENDER COTTAGE
博士 === 元智大學 === 管理學院博士班 === 99 === When Prahalad and Ramaswamy (2004) proposed their experience-centric view, they created a paradigm shift. Based on this new perspective, a firm should consider to enhance their competitiveness by treating customer experiences as their core value. Both the servi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07233259358570400399 |