THE INFLUENCE OF PRODUCT KNOWLEDGE AND CONSUMER ORIENTATION ON CULTURAL PRODUCTS:THROUGH A DYAD PERSPECTIVE OF CONSUMER AND CREATOR
碩士 === 元智大學 === 領導學程 === 99 === In cultural and creative industries, most of the productions are come from artists that made their minds without full concern about commercial purposes. Creators tend to focus on pursuit the real art, and usually insist on their own aesthetic standard. However, previo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73042923417167242149 |