The Effect of Regulatory Focus on Loyalty in Virtual Community - Chat room as example

碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === Virtual community is a social phenomenon that many people through internet to communicate with each other and share information. The value of virtual community not just collect information, the more important thing is people can get together, share goals, produ...

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Bibliographic Details
Main Authors: Shang-Ming Ting, 丁尚銘
Other Authors: 沈永正
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/16244892016474739932