The lure of high-tech gadget: The effects of physical attractiveness, innovation characteristics, and personality traits

碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === In the light of harsh competition in high-tech market, many manufacturers devote more efforts to innovate the best high-tech products in order to making human life as comfortable as possible. Recently, the innovative high-tech product such as tablet pc is flour...

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Bibliographic Details
Main Authors: Man-Lin Hsiao, 蕭曼琳
Other Authors: 羅惠宜
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/21165039156197493198