A Study on the Motivation, Key Factors and Decision Making Processes of the Corporate Sponsorship of Hallmark Events
碩士 === 美和科技大學 === 經營管理研究所 === 100 === This study aims to understand the motivation, key factors, and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major event sponsers that participated in the World Games in Kaohsiung and Taipei Expo. Finally, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49017224104637826856 |