The Customers’ Switching Intention between Bricks-and-Mortar Channel and 7net Click-and-Mortar Store: The Perspective of Push-Pull-Mooring Model of Human Geography
碩士 === 國立勤益科技大學 === 流通管理系 === 100 === With the growth of the Internet population and the maturing of online shopping environment, the online channel has become the next new energy leads to the growth of retail business. Whether the space constraints or market size, Convenience stores are limited i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51697018983661838816 |