"What happened? Mr. Preference ", Preferences Reversals between Joint and Separate Evaluation of Multi-alternatives：Context effect
碩士 === 國立中正大學 === 企業管理研究所 === 100 === Most research of the preference reversal focus on evaluability hypothesis with one or two alternatives between separate evaluation modes and joint evaluation modes, but in the most situation, consumer have multi-alternative when they make choice. Therefore, the...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96267797271115433080 |