A Study on the Correlation of Consumer Characteristics, Information Richness and Purchase Intention: An Example of Smart Phone
碩士 === 國立中正大學 === 企業管理研究所 === 100 === Technology has been playing an important role in our daily life. In recent years, because of the development of technology, “Innovation or Die” has become the common standard between enterprises to cope with the competitive environment, and the smart phone indu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73296733974857852497 |