The effect of perceived quality,fit, and regulatory focus on brand extension evaluation
碩士 === 國立中正大學 === 企業管理研究所 === 100 === In today’s intense competitive environment, many companies are relying on constantly launching new products in the market to meet constantly changing consumers’ needs and preferences. But this strategy is proven not without risk. A brand extension, leveraging...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09415753548080636571 |