Exploring The Antecedents Of Satisfaction And Loyalty In Virtual Brand Communities: Social Identity And Technology Perspectives
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 100 === In the age of information and communication, relationship marketing plays an important role. In this way, virtual brand community is regard as one of the most effective platforms to run relationship establishment and management among customer, brand, and thi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16570536786585867378 |