More Than Two Choices: The Impact of Context Effect on Framing Effect
碩士 === 國立中正大學 === 行銷管理研究所 === 100 === The framing effect demonstrated the set of two options with different risk level affects the risk preference of people, even both of the options are logically equal. But there are always more than two choices and single manipulated message in our daily life. Thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45070693409641052767 |