Money or Impression? Or Need to belong?The Impact of Public on Endowment effect

碩士 === 國立中正大學 === 行銷管理研究所 === 100 === In the researches of endowment effect before, researchers are subject to the ownerships and loss aversion, but rarely focus on the environment factors might affect the theory; most of the researches are subjected to private situation. However, public is a necess...

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Bibliographic Details
Main Authors: Chia-Huan Lu, 呂嘉桓
Other Authors: Shin-Chieh Chuang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/85752470802888136410