Money or Impression? Or Need to belong?The Impact of Public on Endowment effect
碩士 === 國立中正大學 === 行銷管理研究所 === 100 === In the researches of endowment effect before, researchers are subject to the ownerships and loss aversion, but rarely focus on the environment factors might affect the theory; most of the researches are subjected to private situation. However, public is a necess...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/85752470802888136410 |