A Study of Brand Building Strategy for City Film Festival : A Case Study of Taipei Film Festival and Kaoshiung Film Festival

碩士 === 國立中正大學 === 電訊傳播研究所 === 100

Bibliographic Details
Main Authors: Huang Ju - Hua, 黃汝華
Other Authors: 劉駿州
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/82785157083306660064