The Relationship Of Rational And Impulsive Purchase Factors With Consumer Purchase Intention-The Moderating Role Of Product Involvement And Endorsement.
碩士 === 國立中正大學 === 運動與休閒教育研究所 === 100 === The specific objectives of this research are as follow: 1. To explore the effect of rational factors and impulse factors for consumer purchase intention in basketball shoes. 2. To examine the moderating effect of shoes involvement and sneakers spokesperso...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40075766504578069970 |