Relationship between initiators’ word-of-mouth and the consumers’ group-buying intention
碩士 === 長庚大學 === 資訊管理學系 === 100 === The increasingly convenient online shopping drives a wave of online “group-buying.” Prices of goods could be lowered if cumulative quantities are more than a desired level in the context of group-buying. Then, consumers could pay less money and take less risks for...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10522369494273510252 |