The Impact of New Product Announcement on The Taiwan Electronics Industry Supply Chain-Apple iPad Announcements Event Study Analysis

碩士 === 長庚大學 === 商管專業學院 === 100 === Apple Inc. launched its new tablet PC product, the iPad on 27th Jan.,2010 and turned over a new leaf of the tablet PC development history. Apple launched the 2nd and 3rd generation iPad products in 2011 and 2012 which catched Taiwan investors’ attentions on related...

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Bibliographic Details
Main Authors: Ya Yun Chen, 陳亞筠
Other Authors: C. H. Chan
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/20577287491110120623