A Study on Social Marketing and Relation Network for the Nonprofit Organization: A Case Study of Promting Pediatric Medicine Safety Program

碩士 === 中華大學 === 行政管理學系碩士班 === 100 === This research is the application of social marketing and network relation theories to the program of nonprofit organization. In addition to using literature review and in-depth interview to understand the strategies and outcomes of nonprofit organization’s socia...

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Bibliographic Details
Main Authors: Chao-Wei Pi, 畢兆偉
Other Authors: Chen-Kuo Shih
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/93852952922075796407