A Study on English Teachers’ Textbook Selection Attitudes, Consideration Factors of Selection and Publisher’s Service Marketing
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === The purpose of this study is to explore the impacts of English teschers’ textbook selection attitudes, selection consideration factors, and publisher’s service marketing upon teachers’ textbook selection decisions. The main findings in the study are as follows:...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05221941535151472520 |