The Influence of Bakery Industry Transformed by Experiential Marketing on Brand Image, Customer Satisfaction and Customer Loyalty
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === With rapid economic growth and improvement of living standard, consumers gradually ask for higher life quality. Adequate clothing and food which could satisfy consumers in the past could no longer meet consumer needs in modern times. Consumers today questing for...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42649301693229593408 |