The Influence of Bakery Industry Transformed by Experiential Marketing on Brand Image, Customer Satisfaction and Customer Loyalty
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === With rapid economic growth and improvement of living standard, consumers gradually ask for higher life quality. Adequate clothing and food which could satisfy consumers in the past could no longer meet consumer needs in modern times. Consumers today questing for...
Main Authors: | JIUN-HUNG JOU, 周俊宏 |
---|---|
Other Authors: | MING-CHUN TSAI |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/42649301693229593408 |
Similar Items
-
An Empirical Study of the Impacts of Bakery Industry Cultural and creative Strategic Experiential Modules on Experiential Value, Customer Satisfaction, and Customer Loyalty
by: Yung-YiLi, et al.
Published: (2012) -
The Research of Brand Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty - Example of Starbucks Coffee
by: Chien-ling Wu, et al.
Published: (2013) -
The Relationships among Experiential Marketing, Brand Personality, Customer Satisfaction, Attitude, and Customer Loyalty
by: Chen, Weiju, et al.
Published: (2013) -
The Research on the Relationships among Brand Image, Customer Satisfaction and Loyalty: the Case of Hung Jui Chen Bakery
by: Ya-Wen Hung, et al.
Published: (2014) -
THE IMPACTS OF EXPERIENTIAL MARKETING AND QUALIA ON THE BRAND IMAGE, CUSTOMER SATISFACTION AND LOYALTY: DIGITAL CAMERA AS AN EXAMPLE
by: Kuang-hsun Tsai, et al.
Published: (2011)