A Study on the Strategy for Service Quality Improvement of Reciprocal Online Shopping Platforms

碩士 === 中華大學 === 科技管理學系碩士在職專班 === 100 === With the popularity of home economy and the change of consumers’ shopping habits, the e-commerce of B2C and C2C is on the trend of growth. Under continuous expansion of scale of online shopping market, the uniqueness and trading convenience and safety will be...

Full description

Bibliographic Details
Main Authors: Shue-Chen Chen, 陳素珍
Other Authors: SP LIN
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/17813048856506743360