A study on the influence of brand image of military hospital and the quality of medical service on the behavior that military personnel take medical treatment - Take Hsinchu area as example

碩士 === 中華大學 === 科技管理學系碩士在職專班 === 100 === Services provided by medical institutions are relevant to the lives of the people and their process should take people’s physical and mental conditions into consideration. Thus, for health care industry, understanding customer's behavioral intention as w...

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Bibliographic Details
Main Authors: Mo,Ta-Zhu, 莫大主
Other Authors: Ho, Li-Hsing
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/72914102295917636808