Exploring the Factors of Popular Song Affecting Tourists from Mainland China toward Taiwan- A study of One Song Entitled the Heartbeat of Taiwan

碩士 === 中華大學 === 企業管理學系碩士班 === 100 === The study is to understand the factors for a trip to Taiwan which influence travelers from mainland China by the effects of popular songs. The Lyrics has many categories. Mostly understood category is to discuss the value of love. Some songs are written for the...

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Bibliographic Details
Main Authors: Hsin-Chieh Chuang, 莊歆婕
Other Authors: Hsiu-Yuan Wang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/03483354365048029262