Discussion on Export Product under the Industry and Establish Nation Brand in Taiwan

碩士 === 中華大學 === 企業管理學系碩士班 === 100 === As modern society enhance, Consumers not only choose a single dimension to purchase products but also use quality, marketing, service, brand and even to the country, as a purchase basis. Therefore, in order to attract resources and customers and to create a nati...

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Bibliographic Details
Main Authors: Li,Shang-Ju, 李尚儒
Other Authors: Chen, Chun-An
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/58261885555834404104