Discussion on Export Product under the Industry and Establish Nation Brand in Taiwan
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === As modern society enhance, Consumers not only choose a single dimension to purchase products but also use quality, marketing, service, brand and even to the country, as a purchase basis. Therefore, in order to attract resources and customers and to create a nati...
Main Authors: | Li,Shang-Ju, 李尚儒 |
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Other Authors: | Chen, Chun-An |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/58261885555834404104 |
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