The influence of price, third-party organization endorsement and firm reputation on consumers` perceived quality and purchase intention
博士 === 長榮大學 === 經營管理研究所 === 100 === The objective of this study is to explore the effects of the pricing, third party endorsement and manufacturers’ reputation on the perception of quality and willingness to purchase of the product. This study’s framework adopted Dodds, et al.’s (1991) study, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15041936302628861016 |