The Impact of Memory Load, Time Effect, Regulatory Fit on Customer Choice Behavior
博士 === 長榮大學 === 經營管理研究所 === 100 === Consumer behavior may reflect not only perceived price value but also the differences between consider time and mental resource. Earlier research has shown that heuristics is employed to lighten brain load when people have to make quick decisions. However, it is n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43521419232759464128 |