A Study on the Relation among Insurance Sales Staff’s Characteristics, Brand Image and Customer Loyalty
碩士 === 長榮大學 === 高階管理碩士在職專班 === 100 === The depression of global economy has led to rigorous business environments for many insurance companies. To maintain customer loyalty has become an important topic for insurance companies while pursuing sustainable competitiveness. The main purpose of this stud...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29330167922640345340 |