The Study of The Influence of Marketing Strategy of Product Enhancement on Consumer Involvement and Purchase Decision in Consumer Electronics Product Marketing-An Empirical Study on Apple iPad
碩士 === 中國科技大學 === 企業管理研究所 === 100 === As the market of consumer electronics product gets crowded, to respond the cutthroat competition and the demand of the market, companies constantly introduce their own media tablet to stay fresh. The using of the marketing strategy of product enhancement is the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mbrhe3 |